Digital marketing is a new way of marketing as compared to traditional marketing of flyers, newspaper, billboards etc. As most of the people use digital gadgets in their daily life widely, marketing done and showing brands on these gadgets becoming and essential and large portion of marketing, this is called digital marketing.
Search engine optimization SEO
Search engine optimization is a big process which is followed by different steps. Criteria and rules in these steps keeps changing in few years as google or other search engines change algorithm, so you need to be up to date of these changes so that SEO can be done efficiently.
SEO consists of steps, few of them are, not explained here in detail
Quality of the content
User engagement
Mobile-friendliness
Number and quality of inbound links
Social media marketing
Social media marketing means does not mean posting your phone clicked pictures on social media. It means driving traffic and brand awareness. The most popular social media marketing platforms are Facebook, Twitter, and Instagram, LinkedIn and YouTube. All social media platforms has different set of rules for posting media on these.
Pay-per-click marketing
Pay-per-click is an internet marketing platform for advertisement in which the advertiser has to pay some defined amount to the publisher whenever the advertisement link is clicked by the visitors. Search engines like Google and social network sites like Facebook, Instagram offer platform for PPC. This is an algorithm developed by these platforms how they place advertisement. PPC is also called CPC.
A successful PPC advertisement campaign depend on lots of things but majorly following should be taken care
Keyword relevance
Landing page quality
Advertiser quality score
Attracting advertisement content
Bid amount
Email marketing
85% marketers says Email marketing is the most effective approach for lead generation. But designing an email marketing campaign is not an easy task, its not simply sending email to the list. It includes following to be done
- Generate an emailer having relevant and meaningful content which can be useful for audience
- Design a landing page, landing page should be responsive, fast to load and should have a contact form and relevant content
- Emailer should have an option for unsubscribe from mailing list
Emailer campaign should be designed in a way so that audience will look this mail valuable not just promotional activity, should be a lead generator.
Affiliate marketing
It’s a commission based marketing strategy. Here you promote another person’s products and services on your social media or website and if sale is done, you get commission, its simply a revenue sharing model.
Marketing Automation
You can automate your basic marketing operations in a software. Here you can integrate different tasks of digital marketing in a single software and automate repetitive tasks, so saving your time and have more control over the process of marketing and lead generation. With in this software you can
- Send emails to prospects and existing customers
- Post to different social media chanels
- See analytics report and make more robust planning for future activities
- Converting prospects lead to customers
